Increasing interpenetration of the online and offline worlds raises new challenges for people from cultural institutions and educators, who strive to offer their audiences the highest quality educational experiences and thoughtful actions of common good. Recipients and viewers, accustomed to the ubiquity of smartphones expect services that are interactive, personalized, easy to communicate with and that give them a specific value (intellectual, emotional or entertainment). Meanwhile, methodologies and techniques for designing modern services and products that take into account the needs of male and female recipients in the world of new technologies are still little known to employees of the cultural sector and educators. So far, they have been developed mainly in business. These are:
User experience design
Agile management of innovative projects
We want to be a real support and inspiration for cultural workers and educators in times of technological development and we recognize the need to improve our team’s knowledge and skills in user-centered design methods. This approach will allow us to create more advanced services and products that are in line with the actual needs of our target groups, as well as to streamline processes within our organization.
In particular, we are interested in the topics of:
- Managing innovation through agile methodologies
- Leading innovative projects
- Risk management
- Experience design techniques at various points of contact
- Managing project processes and implementation
- Building relationships with the institution and involving its representatives in project work
- Motivating teams of employees and building a culture of innovation taking into account strengths and talents.
Business, Design & Innovation
Design Thinking: Discovering a need and creating a solution
As part of the action, the Culture Shock Foundation team will participate in the training program “Business, Design & Innovation” consisting of two specialized training courses focused on the professional development of the Culture Shock Foundation team to develop further initiatives for the benefit of cultural institution staff and educators.
The trainings will be conducted by the partner organization Gdoce (based in Vigo, Spain), whose mission is to develop human capital in public and private institutions by providing profiled educational programs based on new technologies.
- During the first training session we will learn how to conduct user research, create hypotheses, and prototype and test solutions. We will learn practical tools, research methods, synthesis methods, customer journey mapping, ideation and prototyping techniques. We will work according to a rapid design thinking process that puts the user at the center to create practical prototypes ready for further development
- During the second training we will deepen the knowledge we have gained and extend it to areas such as UX (or user experience) design.
The training plan will include:
- The process of designing user experiences across multiple communication channels
- Techniques for researching user needs and testing hypotheses
- Prototyping techniques
- Techniques for creating a minimum viable product (MVP)
- Techniques for visualizing analysis results
- Application of user path planning templates.
Gdoce is a company with a long career in the world of entrepreneurship, led by the learning of new digital technologies and Web 2.0 tools. They specialize in the development of applications for digital content and services for entrepreneurship, with a particular focus on the areas of learning, knowledge and innovation.
Specifically, they develop, implement, document and maintain an IT application platform using specific technologies and development environments, ensuring secure access to data and meeting the “usability” and quality criteria required by established standards.
In recent years, they have been involved in training in the area of digital competence with entrepreneurial support and certification of these skills.
Gdoce brings together engineers, computer scientists, economists, financiers, designers, educators, linguists, administrative staff and many educational experts. This combination of expertise and complementarity is a source of synergy and effective experience in the creation and implementation of training projects, Business + Research + Innovation, software development projects and web resources in different professional, social or business areas.