Culture Shock Foundation is the first organization in Poland to carry out social research on success factors of Polish mobile games and apps. This research investigates Polish companies that belong to the cultural industries.
We were primarily interested in apps and mobile games in the fields of culture and education, with particular emphasis on the areas of music, arts and design. Our analysis presents good practices and puts forward recommendations for existing and newly established companies within the creative sector concerning creating, managing, financing and promoting apps or mobile games. We have seen a growing number of mobile apps and the companies that produce them recently, but only a small part of them achieve commercial success.
Professional teams and companies know what the app development process should look like, however many companies are still learning mostly from their own mistakes in managing the development, maintenance and promotion of apps or mobile games. They often act chaotically, lacking experience, knowledge, inspiration and good practices which they could use. Sometimes high-quality apps have a low number of downloads, which means that support, distribution, promotion and management of app maintenance are required.
The aim of this study is to promote Polish developers of apps and mobile games, and to gather and promote knowledge based on the experience of the companies that have succeeded.
The apps selected for the study were: